Lutec Lighting 2020

LUTEC brand identity packaging

LUTEC brand identity rich content

We’reconstantlycreatingnewcommunicationmaterialstosupportand improvethepresentationofLUTECproducts,allowingeaseofselection Allsupportmaterialsare accessiblethroughourrefreshedwebsite www.lutec.com. WhereyoucanfindtheLUTECdatabasewithallkindof“richcontent”: productphotos,Lifestylephoto’s,Tutorials, Inspirationalvideo’s,Flash-Intro video’s,Unpackingexperiences,etc.

Allsupportmaterialsmaybeusedfornumerousmarketing initiativessuch asdrivingtraffictoyourown landingpagesonyourwebsitesviasocial media.Contentcanbecreated inaconvenientandattractivewayresulting dynamic informationandcontentto informand inspirethecustomers abouttheLUTECproducts.

The LUTEC corporate identity has been revamped in line with our evolving brand values. New trade support tools and POS have been created to support our products and our customers providing an integrated selling solution, all of which adds value and distinguishes the LUTEC offer from our competitors.

2019 sees the introduction of the fully refreshed packaging, being applied to our complete portfolio. We believe the new look of the new packaging is fresh, vivid and in tune with our style of products.

The product is always the hero with a insiping photography. The refreshed LUTEC logo is visible from all sides of the packaging which together with the green banner this will further improve the brand recognition. The most relevant characteristics (lifestyle) are shown on the front facia, top and second side, this is combined with an in situation image. The lifestyle image on the front is repeated on the third side and creates the right atmosphere for each product style. The rear of the carton contains comprehensive technical information utilising innovative graphic icons.The EEL label and the short description translation in 8 languages makes the information complete.