LUTEC 2022 UK Lighting Brochure

LUTEC brand identity packaging

LUTEC brand identity rich content

We’re constantly creating newcommunicationmaterials to support and improve the presentation of LUTECproducts, allowing ease of selection All support materials are accessible through our refreshedwebsite www.lutec.com. Where you can find the LUTECdatabasewith all kind of “rich content”: product photos, Lifestyle photo’s, Tutorials, Inspirational video’s, Flash-Intro video’s, Unpacking experiences, etc.

All support materialsmay be used for numerousmarketing initiatives such as driving trac to your own landing pages on your websites via social media. Content can be created in a convenient and attractiveway resulting dynamic information and content to informand inspire the customers about the LUTECproducts.

The LUTEC corporate identity has been revamped in line with our evolving brand values. New trade support tools and POS have been created to support our products and our customers providing an integrated selling solution, all of which adds value and distinguishes the LUTEC oer from our competitors.

Recently we introduced the fully refreshed packaging, being applied to our complete portfolio. We believe the new look of the new packaging is fresh, vivid and in tune with our style of products. The product is always the hero with an inspiring photography. The refreshed LUTEC logo is visible from all sides of the packaging which together with the green banner this will further improve the brand recognition. As from this year, the LUTEC SOLAR and LUTEC SECURITY unit-box graphics are launched in the market for the newly introduced LUTEC connect Solar and LUTEC connect Camera ranges. By means of a distinctive colour indication, Orange for Solar & Red for Security, the consumers will easily recognize the dierence with the standard LUTEC outdoor ranges.